One of the biggest challenges in Digital Media is to generate leads for B2B businesses. In this case our objective was to promote, create awareness & generate leads for the construction equipment products of ACI – KOBELCO, CASE, INDO POWER. For 3 years we have been maintaining & nurturing this Facebook page. Also, at present this is the most enriched Facebook page in this category with 126,084 Likes
Creating a target audience based on the businesses directly or indirectly involved with construction equipment.