Mr. Cookie

Objective:

The objective was to revitalize this beloved fan favorite brand in the digital channel with creative contents & fan engaging campaigns. Also, a primary objective was to execute the launching of Mr. Cookie Lite

Execution:

Mr. Cookie already has a place in the heart of the people, so we started to engage the audience using animated video contents using nostalgia marketing taking the advantage of audiences’ memories of Mr. Cookie. We also used traditional quiz & puzzle campaigns for maximum engagement & added 360 degree content marketing to that as well

Result

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Unique Reach

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Impression

0

Engagement

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Video View

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