YAMAHA
Objective:
Keeping the target audience regularly updated about new bikes and their prices as well as reaching the loyal customer base and keep them engaged
Execution:
Creating a Facebook group by targeting the loyal customer base and promoting the contents through Digital Media to get maximum engagement and increase sales
For 2 years we have maintained the Yamaha Media Buying for which we have a lot of analytics and we use that to create more unique campaigns for Yamaha and also with the introduction of Uber & Pathao in these 2 years we had an increase of 27% in sales. It also needs to be mentioned that we have been maintaining this page for 3 years. At present the page stands with
1,617,192 Likes, which is one of the biggest in this category in Bangladesh