Shah Cement Banglar Mukh Campaign

The strategy:

As the strategic partner of Shah Cement they approached us to make a campaign for the Bengali New Year and we devised a simple campaign to reach out to the target audience. We created a microsite with the Bengali new year theme and a quiz competition that challenged the audience with the knowledge of Bengali Culture. We promoted the campaign through various channels & mediums in Digital Media and created the instant impact as people like to be challenged and as modernization occurs people tend to forget the culture. Hence, the campaign was a success all over the country. We provided 40 winners of the campaign with souvenir from Shah Cement while 10 Grand winners received smartphones worth BDT 10,000


15 Days



Total Participants


Unique Participants


Normal Winners


Grand Winners

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