Shah Cement Banglar Mukh Campaign

The strategy:

As the strategic partner of Shah Cement they approached us to make a campaign for the Bengali New Year and we devised a simple campaign to reach out to the target audience. We created a microsite with the Bengali new year theme and a quiz competition that challenged the audience with the knowledge of Bengali Culture. We promoted the campaign through various channels & mediums in Digital Media and created the instant impact as people like to be challenged and as modernization occurs people tend to forget the culture. Hence, the campaign was a success all over the country. We provided 40 winners of the campaign with souvenir from Shah Cement while 10 Grand winners received smartphones worth BDT 10,000